USF Federal Credit Union Hires Chief Member Experience Officer

USF Federal Credit Union (USF FCU) is pleased to welcome Kathy Sianis, MBA, as the organization’s Chief Member Experience Officer.

Sianis, who most recently served as a client management consultant for credit unions, has spent 20 years working in the financial industry overseeing all aspects of member care and member experience.

“Kathy’s strong background in caring for members and making sure their needs are met will bring fresh perspectives to our credit union,” USF FCU President and CEO Richard J. Skaggs said. “Her knowledge will continue to ensure that we meet our mission of delivering financial solutions to improve members’ lives.”

Among Sianis’ previous titles were Vice President of Branch Operations and Contact Center Services at a $2.7 billion credit union in Georgia, Vice President of Retail Operations and Business Development at a Colorado credit union, and National Director of Retail Sales and Business Development at a large credit union in California.

At USF FCU, Sianis will set the organization’s performance standards and expectations, oversee efforts to provide exceptional service to our members, lead all member service areas, including all retail operations, the contact center, branches, and mortgage/consumer lending as well as lead the credit union’s digital banking initiatives.

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